In order to have an equation with no solution, the variable x should not appear in the equation and the final sentence must be false.
So, using the variable 'y' to represent the missing number and simplifying the equation, we have:

Since we want the variable x to disappear (this way we will have 0 = 20, which is false), we need the coefficient (10 - y) to be zero:

So the missing number is 10.