We will have that the lateral area will be the following:
*First, we can see that if we were to cut a straight vertical line and unfold the label, we would get a rectangle, thus the surface area of the label will be given by:

Here h is the height of the label and C is the circumference of the base, that is:

Now, we determine the radius of the base, that is:

Now, we replace the values and solve for the surface area:

So, the surface area of the label on the can is approximately 32.7 squared inches.