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Suppose three companies, Optimax, Protade, and Electrodrink, dominate the sports drink market. Optimax enjoys the largest market share. Protade, dissatisfied with its market share, begins offering its sports drink in a new container that, according to Protade, keeps the drink colder for a longer period of time.

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Suppose three companies, Optimax, Megachug, and Thirstoid, dominate the sports drink market. Optimax enjoys the largest market share. Megachug dissatisfied with its market share, begins offering its sports drink in a new container that, according to Megachug, keeps the beverage colder for a longer period of time. This is an example of: Non-price competition Price leadership A price war

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