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What does Apple really believe will motivate consumers to purchase the Apple Watch? Are there different motivations at the low versus high (luxury version) price point?
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What does Apple really believe will motivate consumers to purchase the Apple Watch? Are there different motivations at the low versus high (luxury version) price point?

User AmigoNico
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Answer:

Apple believes self fulfillment is the major motivation for its buyers. Yes, there are different motivations. A need that is compelling enough to lead a person to seek its gratification is what is meant by motivation.

User AlanK
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