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Steve watches an ad for a brand of soda that portrays people surfing and having a party on a beach. Steve now associates the soda with fun and exciting people. In the context of consumer attitudes, Steve's
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Steve watches an ad for a brand of soda that portrays people surfing and having a party on a beach. Steve now associates the soda with fun and exciting people. In the context of consumer attitudes, Steve's behavior is an example of _____.

User Lesto
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Answer:

Steve's behaviour is an example of comparing certain things to certain attitudes and seeing a relation between them.

Step-by-step explanation:

User Krishnraj Rana
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