Answer:
Viability is a mass noun that refers to something's capacity or potential for success. It may be a demand, an idea, a project, or even a plan to change how a business runs. Establishing viability is the goal of a viability evaluation. Product viability is the capacity of a software product to maintain itself or reach its potential.
Step-by-step explanation:
The term "market viability" describes the commercial potential of a certain market. You may decide whether starting a business in a specific market makes financial sense with the use of a market viability analysis.
Industry size: Is there adequate room on the market for new vendors? Exists room for improvement?
Target market: Do potential customers have more money to spend? Can they afford to purchase your offering?
Competition: Who are the major retailers in this industry, in terms of competition? What are their advantages and disadvantages? How are you going to rival them?
Your objective is to eliminate any markets that are too small, too competitive, or comprised of clients who are unable or unable to pay your prices.