Question

True or False: The Pure Fruit Yogurt Company is about to diversify into an entirely new market—quinoa bowls. This move will create the need for several new positions in the production and marketing departments. Since the production technologies and the marketing environment in this new market are very different than in the company’s traditional market, it is likely to rely on external sources to fill many of the positions created by its diversification.

Answer 1

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External sources provides :

• Qualified personnel : By using external sources of recruitment , the management can attract qualified and trained people to work in new market circumstances.

• Fresh Talent : The present employee may be insufficient as technology and marketing environment are dynamic they changes with time . External sources of recruitment provide wider choice and brings fresh talent .