Question

Definition: This is the name given to the area of land bounded by Israel to the west, south, and north, and Jordan to the east; it is part of the conflict between Palestinians and Israelis in the ongoing struggles in the region.

Answer 1

To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.