Answer:
It's very different
Step-by-step explanation:
when marketing a product we are trying to show our customers the products by manipulating them with idols, Models..etc that will make the customers think it's a perfect thing to buy because they saw someone famous do it.
for example when you see Tonny Stark wat some pizza on tv you will want to buy the same pizza he is eating.
But for the service part it's intangible so they only can see it, by just showing how beautiful, fansy, luxurious and relaxing it is. For example when you see a commercial on tv about Hawaii.