Question

Email is an important part of digital marketing. There are two types: Planned and Triggered. Planned emails are set on a prescribed schedule, usually including a call to action. Triggered emails happen when the reader takes some action, such as visiting a website, completeing a sale, not completing a sale, signing up for something, downloading a free item, etc. These are often also built into customer relationship management systems, sent when an inquiry is made. Find an email that you opened that was sent to you from an organization, perhaps where you've bought something or made contact. Did you open the email when it was first sent? Why or why not? Looking at it now, is it effective? If you were in charge of emails, how would you improve it? (Anything like "no improvement needed" is not an acceptable answer). Please answer and thank you.​

Answer 1

Step-by-step explanation:

I recently received a triggered email that pertained to an incomplete transaction on a product that I viewed on an e-commerce website. It was the firm's way of re-engaging my interest in pursuing the transaction.

I did not open the email immediately because it was not as important or relevant to me at that given moment—I was no longer interested in purchasing the item upon the receipt of the message. Looking at it now, I do not think that the email is as effective due to its vague subject line. The body of the message also does not include any specific details on the product—I had to click the link provided in the email to find out about that particular product. I view this as a waste of time. The body of the email also contained too much negative space. The firm could have included its current product offerings and promotions.

If I were in charge of emails, I would improve it by including a clear subject line that details the message's content. Additionally, rather than providing a link to the abandoned cart or product, I will provide the necessary details for the readers to make their time of opening their emails worthwhile. More importantly, it is essential to customize or tailor the content according to the reader's preferences or needs.