I'm assuming the "costs 72" is referring to 72 cents.
If so, then this is one way to solve:
(24 inches)/(72 cents) = (49 inches)/(x cents)
24/72 = 49/x
24*x = 72*49
x = 72*49/24
x = 147
It costs 147 cents, aka $1.47, to get 49 inches of wire.
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