chill is an ice-cream manufacturer in a predominantly agrarian nation. chill does not spend too much on marketing its products. instead, it focuses on improving the processes through which it manufactures

chill is an ice-cream manufacturer in a predominantly agrarian nation. chill does not spend too much on marketing its products. instead, it focuses on improving the processes through which it manufactures ice cream. chill believes that the quality of the ice cream alone is enough to differentiate itself from other manufacturers and generate sales. in this scenario, chill’s marketing strategy is

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