The Fraser Hill Inn 3 a charming Bed & Breakfast localed in Fraser Hill, Pahang outside of Kuala Lumpur. Fraser Hill is well known for its beauty and concentration of European flors and launa and interestingly unique Malaysian biodiversity. The B&B will be run by Mr. Jamil Johari athis newly renovated home. The Innibelf is a work of art. Each of the five guest roome has walls that are 65% glass providing a breathtaking view of the surrounding area. In addition to the views, the Inn offers a huge pato and a nearby jungle for the guests to explore. The Fraser Hill Inn Bed & Breaklast has two competitive advantages that will ensure profitability. The first is Mr. Jamil's unrelentless attention to personal service. Mr. Jamil recognizes that his most important job is to pamper the guest flowing them to have an excellent stay. The other sustainable compellive advantage is the facilities, handaalted and simply beautiful. The house and adjoining land are magnificenty interconnected. The Fraser Hill Inn Bed & Breakfast is a start-up business Marketing is critical to itu succes and future profilability. The Inn offers an exquisite country-selling B&B. Just a few minutes ouelde of the town center. The basic market need is a delightful B&B reiving the Fraser Hill urea. The physical structure of the house has been specially built to please the most discriminating travelers. The Fraser Hal inn's Bed & Breakfast poszetes good information about the market and knows a great deal about the common attributes of the most loyal customers. It will leverage this information to better understand who is served, thelt specific needs, and how The Fraser Hill Inn can belleſ communicate with them. Mr. Jamil will turn leady into customers through attendion to callere on the phone and through the use of a comprehensive website with all delals of the bed & breaklast experience listed therein. To that eflect Jamil had engaged you, an a markeung speduled to develop a digital marketing plan for Fraser Hull Inn. Important considerations 1) 2) Selection Fraser Hur Inn has several different room cach with its own unique, breathtaking view of the countryside Auce elbility. The B&B is located within 10 minutee from the town of Fraser Hlu, providing accessibility for people from Kuala Lumpur Wavelere from other states and guests from Pahang Customer Service. The customers will be impressed with the level of allention that they receve Competitive Prong rooms will be competitively priced relative to similar B&Bs. 4) Assessment requirement. Bearing in mind the tour important considerations you are required to prepare a comprehensive e marketing plan using the format in Chapter 3 of the e-book