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A firm's _________ is the symbolic embodiment of all the information connected with a product or service
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A firm's _________ is the symbolic embodiment of all the information connected with a product or service

User Andrei Boyanov
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1 Answer

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Answer: brand

Explanation: A company's brand is its identity, and it is one of the most valued parts of the business. The brand is what consumers recognize and competitors fear.
User David Dal Busco
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