Answer:
Social Selling on LinkedIn refers to leveraging social selling automation tools to find, connect, engage with the right prospects and build trusted relationships and ultimately, achieve your business objectives. This sales technique elevates your prospecting efforts and builds a strong lead generation funnel without the need for cold calling. Building a wide network and strong relationships is easier on a network that you and your clients trust.
If you have a LinkedIn profile, you’re already engaged in the basics of social selling, even if you have never used the platform for performing business-related activities.