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An HR team is meeting to discuss ways to improve the validity of its performance management system. One member suggests adding customer evaluations of the sales representatives in order to gauge their
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An HR team is meeting to discuss ways to improve the validity of its performance management system. One member suggests adding customer evaluations of the sales representatives in order to gauge their impact on customer satisfaction and sales. What is the major challenge of this approach

User Krupa Kadecha
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Answer: customer evaluations could cost hundreds of dollars for each survey.

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User Nkhuyu
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