Question

Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage

Answer 1

A product is Burts Bees chapstick. If I were the marketer oof this product, I would differentiate the product from the competition in the following ways:

-The chapstick actually restores moisture in the lips

-The ingredients are naturally sourced with non-toxic ingredients (Unlike Blistex that contains phenol that is harmful to the nervous system)

-Burt's Bees chapstick is free from sulfates and parabens

- Unlike other chapsticks, you do not have to constantly reapply

Step-by-step explanation:

This is like a really rough draft, but you get the idea,