Final answer:
While the creation of social media accounts is free, effectively managing them to benefit a bookstore like Alexandria involves costs related to content creation, engagement, and possible advertising. These strategies can help compete against online retailers like Amazon by connecting with customers and demonstrating expertise.
Step-by-step explanation:
While it is true that creating a social media account is often free, maintaining an effective online presence that truly benefits a business like Alexandria is not cost less. An effective social media strategy requires consistent content creation, monitoring engagements, and potentially investing in social media advertisements to increase visibility.
Utilizing social media allows independent businesses to compete in a market dominated by online giants like Amazon. It provides a platform to showcase your unique bookstore, connect with your community, and offer personalized customer experiences. Moreover, leveraging social platforms helps to connect with customers and build a loyal customer base.
Although the initial setup might be free, there could be costs associated with creating high-quality content, and hiring social media strategists or digital marketers could be beneficial. To leverage the most out of social media, Alexandria can share insights, organize events, and create a space where book lovers can engage with each other, promoting a professional image and demonstrating expertise. This strategic use of online platforms can make Alexandria a strong competitor in the modern book-selling landscape.