Define a possible management and research objective in the following situation: (Marks – 5)
Situation: Employee loyalty
Companies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and the boost to morale of fresh recruits. In order that these benefits are not lost, some companies, while downsizing, try various gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, plus employer-provided benefits, while they take a 6- to 12-month sabbatical, with a call option on their services. Others try alternatives like more communication, hand-holding, and the like.
NOTE: Answer the above question in 200-250 words. Dont give copied answers. Please answer in your own words. Dont give the answer if you cant give it in 200 words minimum.