Answer:
The answer is "Threats of substitute products or services "
Step-by-step explanation:
The threat of substitutes is that other goods can be imported outside a consumer's industry. It happens whenever companies in one sector were expected to fight with firms that manufacture substitute products or services. Another of the five forces that decide the strength of competition in the industry, was its risk of substitutes. When substitute products offer a reasonably close number of benefits at competitive prices, therefore the reasonable structure of the industry threatens.