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The marketing plan can be thought of as a tactical plan. True False
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24 votes
24 votes
The marketing plan can be thought of as a tactical plan.

True


False

User Vinnie
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1 Answer

12 votes
12 votes

Answer:

True

Step-by-step explanation:

The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.

User Snyx
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