Question

1) Using a keyword search tool to see what people are searching for is an example of

what type of data source?
A) public data
B) reviews
C) focus group
D) secondary data

2) Reading what customers say about a product they've purchased is an example of
what type of data source?
A) secondary data
B) reviews
C) focus group
D) public data

3) Reading what customers say about a product they've purchased is an example of
what type of data source?
A) secondary data
B) reviews
C) focus group
D) public data

Answer 1

1) Secondary Data

• Secondary data are data, which cannot be traced back to the level of individual cases of statistical units. In contrast to primary data it does not allow for mathematical calculations such as determining an arithmetic mean, a correlation, etc.

2) Reviews

• Analyzing reviews left by your customers, helps your company understand overall customer satisfaction, as they can provide your business with feedback regarding what your customers truly want.