Question

1.) How has ESPN cross promoted its X-Games brand with other forms of entertainment?

2.) Why do you think ESPN selected this particular medium to cross promote its X-Games events?
3.) Do you think ESPN’s decision to cross promote was effective? Why or why not?

Answer 1

1.) annual X-Games event, the ESPN net-work was able to successfully an effective platform for cross promotion. ESPN began generating by circulating free X-Game-branded at movie theaters and concert and running a retail promotion with the Coalition of Independent Music Stores (CIMS).

2.)network created commercials featuring Snoop Dogg, Games events, ESPN has featured live musical performances, from bands comprised of competing athletes to major record label acts like Eminem.

3.) X-Games IX (2003) on ESPN drew 55 million viewers and the event was later released in a DVD format that featured highlights from the L.A. games, including the inaugural X Games surfing contest and the first-ever 360-degree spin on a motocross bike.