Question

Why television is more effective than radio?​

Answer 1

Radio is far better than television just as reading is better than watching. There is a great difference of radio broadcasting from a watching a television. First, it is better to listen than to watch. ... When you have a radio, you can hear different songs from different channels though you do not have a media music.

Answer 2

Television is far more effective than radio in conveying an advertiser’s message as TV impacts the consumer’s several different senses simultaneously. –As outlined in various studies, people identify TV as the medium they find to be most effective, engaging, and persuasive. –The visual capabilities of television allow for better retention of information and brand awareness on the part of the consumer.