Question

A leading fruit juice manufacturing company wants to launch a new flavor in the market. For this, the company wants Information about the latest consumer trends and tastes. How will the management team acquire information about the latest consumer trends and tastes?

A. by understanding group dynamics
B. by exercising leadership qualities
C. through the organizing function
D. through market research​

Answer 1

D. through market research​

Step-by-step explanation:

Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.

Secondary market research can be defined as a method designed to determine the demographics of a particular target market.

In this scenario, a leading fruit juice manufacturing company wants to launch a new flavor in the market. For this, the company wants Information about the latest consumer trends and tastes. Thus, in order for the management team to acquire information about the latest consumer trends and tastes, they should conduct a market research.