Answer:
Advertising the art of selling a product or service through modes of communication, some of which existed in ancient Rome where crudely drawn or painted messages were left on walls touting a variety of businesses. The Romans used this method as well as wall posters for political campaigns during the time of the Republic. Even before that, the Egyptians used papyrus sheets to make sales. Some have suggested that Neolithic cave paintings constitute a form of advertising, touting the prowess of hunters.
The birth of modern advertising
A man named Thomas J. Barratt of the Pears Soap Company of London is said to be the father of modern advertising in the early 19th century. He introduced the concepts of targeted phrases and images to advertise the virtues of Pears Soap. He also introduced the concepts of brand images, saturation campaigns, and market research.
Around the same time, Volmey P. Palmer of Philadelphia started the original version of an advertising agency. He would buy advertising space in newspaper in bulk at cut-rate prices and then sell the space at a markup to businesses that wanted to advertise their products. The businesses in question were still responsible for laying out the images and text of their ads. That situation changed as ad agencies took over the task of ad layouts and planning campaigns.
Advertising in the 20th century
As technology advanced, advertising found itself showing up on more media. In the 1920s and 1930s, spoken ads on the radio showed up. Television soon followed in the 1950s and then cable television in the 1980s.
The greatest media advance in advertising took place in the 1990s with the rise of the Internet. Modern technology and social media have allowed advertisers to target the audiences of the ads, based on real-time web viewing habits and what they tend to buy at online retailers such as Amazon.com. Media has become divided into “traditional media” or newspapers, magazines, television, and radio that used mass saturation strategies to sell goods and services and “online media” to try to target the most receptive audience for the products/services being sold.
Advertising in the integrated marketing communications age
Integrated marketing communications (IMC) is defined as advertising that ” … recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.”