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An organization wants to form a strategic alliance with another form. The second firm is at the same level along the value chain. It cannot contribute the same level of financial resources, although it
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5 votes
5 votes
An organization wants to form a strategic alliance with another form. The second firm is at the same level along the value chain. It cannot contribute the same level of financial resources, although it can contribute an extensive level of knowledge. In order to accommodate these factors, they decide to start a legally independent firm. Which of the following alliances will be best suited for the organization?

1) An equity alliance
2) A distribution agreement
3) A contractual alliance
4) A joint venture

User MuhanadY
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1 Answer

18 votes
18 votes

Answer:

A distribution aggreement will be best suited for the organization.

User JimR
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