Question

Why are firms so obsessed with the pricing element of the marketing mix?

a. Because pricing is the most difficult element of the marketing mix to change.
b. Because it is considered to be one of the few ways to differentiate a product in commoditized and mature markets.
c. Because pricing is the only marketing element that matters to customers.
d. Because pricing is the best part of the marketing mix in which to make an educated guess about the most appropriate strategy.
e. Because pricing is directly responsible for demand.

Answer 1

Option E

Step-by-step explanation:

The pricing element will lead the demand which in turn will generate profits. Unlike other elements of the marketing mix, it is the only element that help the organization to cater the cost incurred in production, marketing, and promotion through profit generation which in turn depends on the demand.

Option E is correct