Question

With critical internal metrics collected as part of the market information system, management is able to do two things. First, management might use this information to identify the problem, and second, and more effective in its use of market information systems, is to proactively address issues before they become a problem.

a. True
b. False

Answer 1

Answer: True

Step-by-step explanation:

Internal data simply had to do with the information that is generated and gotten from the company or organization.

We should note that critical internal metrics is collected as part of the market information system as it helps in addressing certain issues with regards to the business before they become a problem.

Having the right information is vital for the decision makers in an organization to make decisions. A vital aspect of the marketing management is the creation of a procedure which collects relevant information and then analyses them.

Based on the above explanation, the statement above is true.