Question

I need help!

The management of a large hotel in your country is considering ways of increasing room occupancy during the five off-peak months of the year. The hotel has very good leisure facilities, including a spa with heated indoor pool and beauty treatments. It has a very large room that is only used for wedding receptions about 30 times during the year. The hotel's restaurant has a very good reputation for food quality and providing value for money.

Develop a marketing strategy that might be used by the hotel to increase room occupancy during the five off - peak months of the year.​

Answer 1

For the off-peak months of the year, the best marketing strategy would be a combination of offering lower prices, and an increased spending in advertising.

The lower prices can attract potential customers who are otherwise unwilling to go to the hotel during the off-peak period, and the increased spending in advertising can attract more customer, enlarging the potential customer base, or customer pool.