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Learning how to use software takes time. So, after customers have learned to use a particular software package, it is easier to sell them software upgrades than to convince them to switch to new software. What implications does this conclusion have for expected rates of return on R

User Mike Belyakov
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9 votes
9 votes

Answer:

This implies that software firms

can develop upgrades with a lower cost and less risk than they can develop a new product.

User Farzin Nasiri
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