Answer:
Using synergy that would not exist if members established individual blogs.
Step-by-step explanation:
Synergy is often a major goal during mergers and acquisitions, specifically because two firms may be able to achieve higher profitability than either firm could achieve on its own.
For example, a retail business that sells clothes may decide to cross-sell products by offering accessories, such as jewelry or belts, to increase revenue. A company can also achieve synergy by setting up cross-disciplinary work groups, in which each member of the team brings with them a unique skill set or experience.