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After creating awareness that the firm's products or services exist, the next goal of integrated marketing communications is to generate consumer action. increase the level of interest among consumers.
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36 votes
After creating awareness that the firm's products or services exist, the next goal of integrated marketing communications is to generate consumer action. increase the level of interest among consumers. determine the level of desire needed to sustain action. gain the attention of the consumer. create intentions to purchase the product.

User Lou Alicegary
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23 votes
23 votes

Answer:

increase the level of interest among consumers.

Step-by-step explanation:

Integrated marketing communications has this basic idea the basic idea is to make sure they're all types of communications and messages I welded together they have to be well link together so that all promotional tools can work together in harmony.

The aims of integrated marketing communication includes

1. The creation of a brand awareness

2. Generating interest for products among the customers

3. Raising desire for the product

4. Trying to create sales of these products.

The answer to this question is increase the level of interest among consumers.

User Flashk
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