Answer:
Battles to control the source of differentiation, and thus the value that such differentiation can create for the customer
Step-by-step explanation:
Technical standards
This is simply refered to as a group of distinction or specifications that producers conforms or simply follows when making a particular product, or a component of it.
Format
This is simply known as set of rules through which technology operates. It is stated that all technology have constraints, that is standards and advantage(pro's)/disadvantage(con's).
Format wars
This are fights to have access or control the source of change (differentiation) and the value that such change can bring for the customer
Dominant design
This is simply known as common set of features or design characteristics of a product.
Technology in industries is changing or revolutionizing aspects of the product even in those not usually considered high- tech