Question

Mrs. Moreau was planning to have several guests at her home for a traditional Thanksgiving dinner. She had cooked Shady Brook Farms fresh turkeys in the past and had enjoyed them very much. When she went to her usual grocery store, she discovered that the store no longer carried the Shady Brook Farms brand. She called several other grocery stores and was finally able to locate Shady Brook Farms fresh turkeys at a small grocery store approximately 10 miles away. She drove to the store and bought a 20-pound Shady Brook Farms turkey, even though the price per pound was higher than what she normally paid at her usual grocery store. For Mrs. Moreau, the Shady Brook Farms turkey was a(n)

Answer 1

The answer is "Specialty product".

Step-by-step explanation:

In the given scenario, Specialty products are products that both these consumers constantly seek out just because of their unique characteristics or loyalty to a particular brand. They understand what they want and are willing to put in the time and effort to obtain that. It is an important set of purchasers who is willing to produce the effort to purchase it because of its unique traits or brand identification.