Question

Feel Good Inc. is a multinational sports goods manufacturer that uses a different strategy in each of its subsidiaries and operations. Moreover, all decision-making is decentralized, which leaves the company open to the threat of opportunistic behavior. Since the expatriate managers do not rely on headquarters expertise, there is also an asymmetry in the transfer of information and specialized knowledge. In the context of the four international strategies proposed by Bartlett and Ghoshal, Feel Good Inc. uses a(n) _____.

Answer 1

multidomestic strategy.

Step-by-step explanation:

It is correct to state that in the context of the four international strategies proposed by Bartlett and Ghoshal, Feel Good Inc. uses a multi-domestic strategy, which occurs when a company uses several different marketing strategies according to the location where it operates.

Feel Good Inc uses a multi-domestic strategy because the statement tells us that the company uses a different strategy in each of its subsidiaries and operations, and that decision-making is decentralized.

This strategy can be advantageous for adapting the marketing campaign to the needs and desires of a specific target audience in a place. To be effective, market research, population study and market segmentation must be carried out.