Question

In the buying center, the person who has the ability to approve the purchase is

the
A. decider
B. initiator
C. gatekeeper
D. user

Answer 1

A. decider.

Step-by-step explanation:

Notably, depending on the size of the buying center, there could be one or several deciders who come to a consensus. For marketers, the deciders are key targets as they are the people who make buying decisions in an organization.

Answer 2

A. decider

Step-by-step explanation:

A buying center can be defined as a group of organization that are formed from various departments and are saddled with the responsibility of evaluating and selecting products for purchase.

In the buying center, the person or organizational group who has the ability to approve the purchase is the decider.