512,983 views
17 votes
17 votes
Which of the following refers to analyzing what customers think of your brand?

Brand audit
Brand equity
Brand positioning
Brand survey (Not the answer)

User Sealander
by
2.9k points

2 Answers

19 votes
19 votes

Answer:

Brand Equity

Step-by-step explanation:

Just took the test

User Apdnu
by
2.6k points
17 votes
17 votes

Answer:

Brand survey.

Step-by-step explanation:

Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.

Similarly, secondary market research can be defined as a method designed to determine the demographics of a particular target market.

Hence, brand survey is a form of market research and analysis that involves making inquiries from the users of a company's product to find out whether or not they are satisfied and to determine how to better the service and product.

This ultimately implies that, brand survey is a strategic process that typically involves analyzing what your customers think of your brand.

User Martin Scharrer
by
2.9k points