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Gerardo wants to develop an Internet-based auction business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness
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24 votes
24 votes
Gerardo wants to develop an Internet-based auction business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Gerardo now has to

User Urvashi Kharecha
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1 Answer

10 votes
10 votes

Answer:

select a target market.

Step-by-step explanation:

As we know that STP means segmenting, targeting and positioning.

Since the marget segmentation is conducted via allocating the market into different kind of segments that depend upon the same kind of needs so here the next step to choose the target market in which the suitable market segment should be selected that depend upon the evaluation process

User Taleodor
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