96,796 views
5 votes
5 votes
Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by

User Keith Costa
by
2.4k points

1 Answer

20 votes
20 votes

Answer: a low level of purchase involvement

Step-by-step explanation:

A low-involvement purchase simply means a decision making process that's abridged. In such situations, the buyer hardly does any information gathering, and he or she makes a simple and straightforward decision.

Since when Emma noticed that she was almost out of gas, she pulled into the nearest gas station and filled up her tank. Emma's decision here is straightforward as she doesn't analyse other alternatives. Therefore, it's a low level of purchase involvement.

User Shijo
by
3.0k points