The correct answer to this open question is the following.
Unfortunately, you forgot to attach the video, its name, or the link to it.
Without this information, we cannot watch the video.
However, trying to help you, we can comment on the following in general terms.
Innovation and creativity are important in the workplace because these two concepts allow the company to change and grow to maintain its presence in the market, be ahead of the competition, solve problems, view things from different perspectives, and be one step ahead of its close competitors, satisfying its customers.
When managers allow creativity and innovation, they are welcoming new ideas and the participation of enthusiastic employees who feel free to think and participate with good ideas about customer service, talent development, marketing, and communications.