Answer: all available funds
Step-by-step explanation:
From the information given in the question, it can be infer that Flatley and Synnott used the all available funds method for promoting their product.
This all available funds method is the allocation of all the available profits for advertising purposes. It is an aggressive method as it can invoice moving door to door or doing at other means in order to promote a product. It is useful when a new company wants to increase the consumer awareness with regards to its products or services.