Answer: Ethics
Step-by-step explanation:
Question is:
It is the standards and conduct of behavior of an individual or professional group.
The standards and conduct that a individual, business or professional adheres to is what is called Ethics. They are meant to govern the behavior and actions of those who are to adhere them to ensure that they behave an act in the most professional way possible.
Different industries adhere to various ethics such as how the finance industry has the CFA ethics and codes of conducts. Even this very site has ethics that ensure students do not engage in academic dishonesty.