Question

Amanda, a florist, is the owner of Flush Inc. She receives a mail from Pluto Corp., a manufacturer of foam products, offering a water-soluble foam brick frequently used for arranging fresh flowers. According to the offer, if Amanda places an order with Pluto, she would be automatically registered to win $10,000 in a customer appreciation contest. This is an example of combining direct marketing with

Answer 1

Sales promotion

Step-by-step explanation:

From the question we are informed about Amanda, a florist, is the owner of Flush Inc. She receives a mail from Pluto Corp., a manufacturer of foam products, offering a water-soluble foam brick frequently used for arranging fresh flowers. According to the offer, if Amanda places an order with Pluto, she would be automatically registered to win $10,000 in a customer appreciation contest. This is an example of combining direct marketing with Sales promotion.

Direct marketing can be regarded as any marketing which is based on

direct communication as well as direct distribution of products to individual consumers, it's not carried it with help of third party like social media, texting campaigns or mass media.

Sales promotion can be regarded as a process involving persuasion of a potential customer so they can buy a product. Sales promotion is a technique suitable to be used in short-term tactic so that sales can be boosted, and usually target at consumers.