Question

Which option best explains why Juicy Apple would choose NOT to do a market test of its new product in the following scenario? Assume there are only two companies in the country that produce apple juice.

asked Dec 21, 2022 127k views

Which option best explains why Juicy Apple would choose NOT to do a market test of its new product in the following scenario?

Assume there are only two companies in the country that produce apple juice. Juicy Apple has a 55 percent share of the market and Apples
4 Us has a 45 percent share. The companies make essentially the same product. Juicy Apple has a plan to change its recipe by using extra-
sweet juice.
Juicy Apple feels confident because it has a bigger market share than Apples 4 Us and can stand a loss.
O Juicy Apple hopes that the customers will not notice the recipe change right away
Juicy Apple is hoping to get the new product to market without Apples 4 Us finding out about it.
Juicy Apple knows that market tests are not usually accurate in gauging the customers' tastes.