Final answer:
To enhance sustainable competency, Starbucks could focus on reducing emissions, making greener products, and innovating operations to minimize environmental impact, thus appealing to environmentally conscious consumers.
Step-by-step explanation:
To maintain and enhance sustainable competency, Starbucks could adopt several strategies. First, they can measure and reduce emissions through promoting energy efficiency, using renewable energy sources, and advocating for progressive energy policies. Such actions not only contribute to environmental sustainability but also help in savings over the long term. Additionally, by working on creating greener, efficient, and longer-lasting products, Starbucks can reduce the environmental impact of their goods and services. This approach includes sourcing materials that are free of hazardous substances and establishing global take-back programs to manage waste.
Secondly, Starbucks can continue to innovate in their operations, adopting practices from companies like Amazon and Dell, to reduce environmental impacts across the entire company. This might involve a comprehensive review of the supply chain, energy sourcing, and distribution methodologies to minimize the overall carbon footprint of the company. Lastly, Starbucks should focus on continuous innovation, creating products that can disrupt the market positively. By investing in research and development, they could find new ways to deliver their services or manufacture products that appeal to environmentally conscious consumers.
Regarding consumer choices about sustainability, ethical sourcing, and environmental impact are increasingly influencing decisions. Companies that transparently demonstrate their commitment to sustainability can attract a more loyal customer base. Incentives to encourage conservation, like discounts for customers who bring their own cups, are simple yet effective methods to incentivize sustainable practices among customers.