Answer:
Results are below.
Step-by-step explanation:
Giving the following information:
Sales (12,800 units × $20 per unit) $256,000
Variable expenses 153,600 (12)
Contribution margin 102,400
Fixed expenses 114,400 Net operating loss $ (12,000 )
First, we need to calculate the contribution margin ratio and the break-even point in units and dollars:
Contribution margin ratio= unitary CM / Selling price
Contribution margin ratio= total CM / Sales
Contribution margin ratio= 102,400 / 256,000
Contribution margin ratio= 0.4
Break-even point in units= fixed costs/ contribution margin per unit
Break-even point in units= 114,400 / (20 - 12)
Break-even point in units= 14,300
Break-even point (dollars)= fixed costs/ contribution margin ratio
Break-even point (dollars)= 114,400 / 0.4
Break-even point (dollars)= $286,000
Now, we need to calculate the effect on the income of increasing the advertising budget:
Effect on income= increase in contribution margin - increase in fixed costs
Effect on income= 84,000*0.4 - 6,700
Effect on income= $26,900 increase