Question

Managers of a movie theater company want to learn more about what types of premium services their customers who participate in the theater's loyalty program most desire and would be willing to pay a premium price for. The managers use a computer program that selects customers in a lottery style from the company's database to receive an online survey and loyalty points for completing the survey about premium services. What kind of sampling technique do the movie theater managers use

Answer 1

Answer: Simple random sampling

Explanation:

Simple random sampling is a sampling method where every member of the population of interest has an equal chance of being picked. It is the simplest sampling method as there are no parameters for picking members.

In using the entire company database and simply selecting members using a lottery style, - which is a random style - the managers of this movie theatre were using a simple random sampling method.