Answer:
Pam and Lenny's Ice Cream Shop
a. The effect of the promotion on operating income for the second week of February is an increase by $350.
b. The promotion should occur. The shop will make additional operating income of $350 within the second week. And there will be spillover positive effects during the coming weeks after the promotion.
Step-by-step explanation:
a) Data and Calculations:
Selling price per cone of ice cream = $1.60
Variable expenses = $0.35
Contribution = $1.25
Fixed costs per month = $2,200
Additional sales from the promotion = 650 cones
Revenue from additional sales = $1,040.00 ($1.60 * 650)
Variable cost 227.50 ($0.35 * 650)
Cost of promotions:
Giveaways 297.50 ($0.35 * 850)
Advertising costs 165.00
Total costs $690.00
Additional income $350.00