Question

When Lee talks about an approach to management that helps to attain customer satisfaction through tools that deliver high-quality goods, he is referring to

Answer 1

Total quality management (TQM).

Step-by-step explanation:

Total quality management is refer to a management framework that is focused on achieving long-term success through the satisfaction of your customers by the efforts of all the member of staff in an organization.

This ultimately implies that, total quality management (TQM) is a management tool used by businesses to attain customers' satisfaction and improved level of productivity leading to long-term success in the business.

In conclusion, total quality management (TQM) is an approach to management that helps a business firm to attain customer satisfaction by employing or making use of tools that deliver high-quality goods. Thus, Lee is referring to total quality management (TQM).